6. Cookie Consent

When you first visit our Website, you will be presented with a cookie consent banner that provides you with the option to accept or decline analytics cookies. Strictly necessary cookies will be set regardless of your choice, as they are essential for the Website to function.

Analytics cookies will not be placed on your device until you have affirmatively consented through the cookie consent banner. If you decline analytics cookies, Google Analytics will not track your visit.

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We implement Google Consent Mode v2, which adjusts the behavior of Google tags based on your consent preferences. When consent is not granted, GA4 may still collect limited, cookieless pings that are used for aggregate modeling purposes only and do not include personally identifiable information.

7. Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

• Cookie Consent Banner: You may change your cookie preferences at any time by clicking the cookie settings link available in the footer of our Website, which will re-display the cookie consent banner.

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept all cookies, or notify you when a cookie is being set. The specific steps to manage cookies vary by browser. Please consult your browser’s help documentation for instructions.

• Opt-Out Tools: You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

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Please note that disabling cookies may affect the functionality of our Website and your ability to access certain features.

8. Email Tracking Technologies

In addition to website cookies, our newsletter emails (distributed through HubSpot) may contain tracking pixels (also known as web beacons or clear GIFs). These are small, transparent images embedded in the email that allow us to determine whether an email has been opened and which links within the email were clicked.

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The information collected through email tracking pixels may include your IP address at the time of opening, your email client and device information, and the date and time of the interaction. This data is used to measure the effectiveness of our email communications and to improve the content we provide. For further details, please refer to our Privacy Policy.

9. Third-Party Cookies and Data Transfers

The analytics cookies used on our Website are set by Google Analytics (a service provided by Google LLC). Google may process the data collected by these cookies on servers located in the United States or other countries. Google’s use of this data is governed by Google’s Privacy Policy (https://policies.google.com/privacy).

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For visitors in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, Google relies on Standard Contractual Clauses and other approved transfer mechanisms to ensure an adequate level of data protection when transferring data outside the EEA/UK.